Serpentini Chevy Hits Historic Highs in Sales & Web Traffic – May 2020
Knowtion used advanced analytics to help Serpentini Chevrolet of Willoughby Hills gain richer insights and greater return through their advertising and consumer data. Knowtion was able to maximize ad dollars and directly increase sales to the high volume car dealership.
By deconstructing the dealership’s online presence and implementing Google Analytics and Data Studio, Knowtion was able to:
Craft custom dashboards in order for decision makers to better understand incoming customer data.
Modify the architecture of their new website to ensure speed and seamless transitions.
Analyze web and social traffic to recognize where the highest quality traffic was coming from
Identify and reward vendors with ad sources providing the most cost effective return on ad spend (ROAS)
While navigating a new website and management turnover, Serpentini Chevrolet of Willoughby Hills partnered with Knowtion to analyze their ad spend and enhance their digital presence to ensure growth in website traffic and sales.
The goals were to:
1.) Identify the top performing ad sources.
2.) Significantly increase traffic to their new site
Within 45 days of implementing Knowtion’s digital strategy, the dealership reached an all time high in sales per month. Each month there was a significant increase in organic web traffic (nearly double – 98.49% sessions— from 6,077 visits to 12,062 visits). Social media traffic was also at a historic high since the partnership with Knowtion (number of users up 597.89%—from 285 to 1,989.
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