Return on Ad Spend

    Serpentini Chevy – Historic Highs in Sales & Web Traffic

    1024 683 Brenden Parker

    Serpentini Chevy Hits Historic Highs in Sales & Web Traffic – May 2020

    Knowtion used advanced analytics to help Serpentini Chevrolet of Willoughby Hills gain richer insights and greater return through their advertising and consumer data. Knowtion was able to maximize ad dollars and directly increase sales to the high volume car dealership.

     

    Knowtion Lead Generation Serpentini

    Knowtion helps Serpentini hit historic highs – click for Case Study

    Quick Take

    By deconstructing the dealership’s online presence and implementing Google Analytics and Data Studio, Knowtion was able to:
    • Craft custom dashboards in order for decision makers to better understand incoming customer data.
    • Modify the architecture of their new website to ensure speed and seamless transitions.
    • Analyze web and social traffic to recognize where the highest quality traffic was coming from
    • Identify and reward vendors with ad sources providing the most cost effective return on ad spend (ROAS)

    The Ask

    While navigating a new website and management turnover, Serpentini Chevrolet of Willoughby Hills partnered with Knowtion to analyze their ad spend and enhance their digital presence to ensure growth in website traffic and sales.
    The goals were to:
    1.) Identify the top performing ad sources.
    2.) Significantly increase traffic to their new site

    Results. Delivered.

    Within 45 days of implementing Knowtion’s digital strategy, the dealership reached an all time high in sales per month. Each month there was a significant increase in organic web traffic (nearly double – 98.49% sessions— from 6,077 visits to 12,062 visits). Social media traffic was also at a historic high since the partnership with Knowtion (number of users up 597.89%—from 285 to 1,989.

     

    Is your online advertising truly effective?

    Learn how Knowtion can maximize the return on your digital marketing campaigns while helping you better understand your customer base!



     

    Public Health Coronavirus

    Public Health Awareness – Facebook

    1024 869 Knowtion

    The Ask:

    Lake County Health District was looking for a nimble and cost-sensitive marketing partner to communicate effectively with Lake County residents regarding COVID-19. The goals were to rapidly increase awareness related to reduction of transmission and available resources in the community while increasing visibility of LCGHD’s resources (main website, Facebook page, Motivate Lake County site).

    Knowtion’s Response:

    Knowtion rapidly assembled a team to address the need by:

    • Creating and delivering highly targeted ads via Facebook to Lake County residents
      • Creating custom messaging and ad copy
      • Sourcing royalty-free images that were designed to capture audience attention per demographic
      • Creating unique calls to action to drive residents to the appropriate knowledge resources and contact points
      • Working with 3rd party (hChoices) to tune/prepare landing pages on Motivate Lake County
      • Working with 3rd party (hChoices) to ready platform and enable email newsletter sign-ups
    • Audience Segments and ads were  defined as follows:
    DemographicMessagingPopulation Identified and Targeted via Faceboook
    Businesses OwnersCoronavirus: learn how to help keep our Lake County workforce healthy with these tips for businesses.4.6k
    Business Owners, Managers, ExecutivesCoronavirus: learn how to help keep your environment safe for customers and patrons with these tips for Lake County businesses.4.6k
    SeniorsCoronavirus: as an elderly person in Lake County, please take the time to learn how to avoid getting infected.32k aged 60+
    Healthy PopulationCoronavirus: tips for Lake County residents to help avoid infection and spread of COVID-19.110k aged 18-60
    County-Wide PopulationCoronavirus: tips for at-risk residents (diabetes, heart disease, lung disease) in Lake County to help avoid infection.13k with interest in topics related to diabetes, lung-disease, heart-disease

    The Results:

    In the first 4 days after the launch, the targeted campaign reached 12,653 unique residents of Lake County, were seen 37,617 times, and had 2,706 link click to the resulting knowledge sources. Additionally, over 150 residents signed up to stay informed on COVID-19 updates from the health department.

    We are stewards of our client spends. This activity cost the client only $285.64 of Facebook marketing dollars.

    Covid-19 Facebook Marketing

    As a peripheral result, while not a target of these campaigns, activity to the Lake County General Health Department in terms of all KPIs increased exponentially.

    • Page views for the Facebook site were up 1021%
    • Page likes for the Facebook site were up 2750%
    • Post reach increased 660%
    • Post engagement (those commenting or sharing) went up 1350%
    • Video views increased 2780%
    • Page followers increased 2646%

    Public Health Facebook Marketing Campaign

    Want us to work with your Public Health Agency? Contact us for references, or reach out here: