Serpentini Chevy – Historic Highs in Sales & Web Traffic

    1024 683 Brenden Parker

    Serpentini Chevy Hits Historic Highs in Sales & Web Traffic – May 2020

    Knowtion used advanced analytics to help Serpentini Chevrolet of Willoughby Hills gain richer insights and greater return through their advertising and consumer data. Knowtion was able to maximize ad dollars and directly increase sales to the high volume car dealership.


    Knowtion Lead Generation Serpentini

    Knowtion helps Serpentini hit historic highs – click for Case Study

    Quick Take

    By deconstructing the dealership’s online presence and implementing Google Analytics and Data Studio, Knowtion was able to:
    • Craft custom dashboards in order for decision makers to better understand incoming customer data.
    • Modify the architecture of their new website to ensure speed and seamless transitions.
    • Analyze web and social traffic to recognize where the highest quality traffic was coming from
    • Identify and reward vendors with ad sources providing the most cost effective return on ad spend (ROAS)

    The Ask

    While navigating a new website and management turnover, Serpentini Chevrolet of Willoughby Hills partnered with Knowtion to analyze their ad spend and enhance their digital presence to ensure growth in website traffic and sales.
    The goals were to:
    1.) Identify the top performing ad sources.
    2.) Significantly increase traffic to their new site

    Results. Delivered.

    Within 45 days of implementing Knowtion’s digital strategy, the dealership reached an all time high in sales per month. Each month there was a significant increase in organic web traffic (nearly double – 98.49% sessions— from 6,077 visits to 12,062 visits). Social media traffic was also at a historic high since the partnership with Knowtion (number of users up 597.89%—from 285 to 1,989.


    Is your online advertising truly effective?

    Learn how Knowtion can maximize the return on your digital marketing campaigns while helping you better understand your customer base!



    Expert Witness Testimony

    1024 596 Knowtion

    The Ask:

    One of our law firm clients, McMillan and Sobel, asked us to help with discovery in a case related to child custody. The father wanted the child to remain with him post-divorce, as the child’s school was 10 minutes from his place of residence. The mother’s home was 45 minutes from the child’s school and it did not seem reasonable for the child to have that much additional travel time each day.

    Seems like an easy choice, correct? Actually, the mother knew that the father was never home and frequently traveling. The child was actually at the father’s parent’s home most of the time. This location was 45 minutes away from the school, as well.

    Knowtion’s Response:

    There were many challenges to this case, as a minor was involved. It was learned that ths child had a mobile phone with the Android operating system. By default, the phone tracked all location data, in 6-minute intervals.

    Compiling 6 months of location data from the minor’s phone, with maternal permission, Knowtion was able to put together a detailed scatter plot diagram detailing locations, times, and frequency of the child’s whereabouts during school days.

    The Results:

    It was determined that the child spent 80% of school days associated with the paternal visits at the in-laws homes — 45 minutes away from school. Additionally, it was also determined that the child was taken out of the country for a trip that the mother did not approve.

    When presented at pre-trial, the father and his attorney were nearly speechless, and the settlement was quickly reached in favor of the mother retaining custody.

    Count on us to provide experienced and impartial collection, analysis and interpretation of electronic data related to your next court case or trial.